E-commerce · Case study
Naija Jollof Waterloo
Digital experience that turned local demand into online orders, up 70% within 3 months.
Hungry locals. Friction online.
Naija Jollof Waterloo already had demand on the floor. What they needed was a digital path that matched how people actually order: clear menus, fast checkout, and a flow that did not drop hungry buyers halfway through.
Demand without a clean order path
Walk-in and word of mouth were strong. Online ordering lagged because the experience was not built for conversion under real peak pressure.
Menus that did not sell themselves
Great food still loses when categories, photos, and mobile checkout fight the customer. Every extra tap is a lost order.
Growth trapped in the dining room
Without a reliable digital channel, capacity and reach stayed capped by whoever could walk through the door that day.
Before: demand on the floor, friction online
Walk-in traffic and word of mouth were strong. Digital ordering lagged because the experience was not built for hungry guests on phones during peak hours.
- Menu and hours scattered across social posts and PDFs
- No reliable mobile checkout, guests called or walked in instead
- Kitchen and counter had no unified view of incoming digital tickets
- Marketing spend could not compound without a conversion path
How we partnered
Design for hungry people on phones. Ship the order flow. Keep iterating on what converts.
Map how guests actually order
We looked at peak hours, popular dishes, and where browsers abandoned. The brief was conversion, not a pretty homepage.
Build a storefront staff can run
Menus, modifiers, and order states shaped around how the kitchen and counter already work so digital does not create a second chaos lane.
Ship the full order path
From browse to pay to confirmation, wired as one experience guests keep using, not a landing page with a phone number at the bottom.
Stay through the growth curve
Partnership continued as traffic and orders climbed. We tuned what the restaurant kept asking for after launch day.
What we put in production
A digital ordering system guests and staff can trust at rush hour.
Conversion-first ordering experience
Mobile-led journeys that make dishes easy to find, customize, and check out without the usual restaurant-site dead ends.
Ops that keep up with the tickets
Order flow designed so the kitchen and counter see what is coming without inventing a parallel spreadsheet process.
A channel that compounds
A live digital storefront that turns local demand into repeatable online revenue, not a one-week promo page.
Auviel Concierge in production
Company-trained AI chat on the site completes orders in chat during rush hour, with 20k+ monthly conversations and under-one-minute first response.
Powered by Auviel Concierge
Live production metrics from Naija Jollof’s digital storefront.
Auviel Concierge
AI chat trained on the menu and ordering flow, completing purchases inside the conversation.
- Conversations
- 20k+
- Messages
- 43k+
- Orders in chat
- 700+
- Chat conversion
- 80%+
Monthly chat sessions in production.
Monthly messages handled in chat.
Completed orders via Concierge per month.
Completed order after express purchase intent in chat.
Architecture & integrations
A conversion-first ordering system the kitchen can run at rush hour, not a brochure site with a phone number at the bottom.
Mobile-first storefront
Menus, modifiers, and checkout optimized for thumbs and peak-hour speed, not desktop layouts shrunk to fit a phone.
Kitchen-aligned order flow
Ticket states shaped around how the counter and kitchen already work so digital orders do not create a second chaos lane.
Owner-operable content
Menu updates and promos the owner can manage without calling a developer every time a dish sells out.
Integrations & surfaces
- Online payments
- Order notifications
- Analytics & traffic tracking
- Search & local discovery
Engagement timeline
Discovery & design
2 to 3 weeks
Mapped peak hours, popular dishes, and drop-off points. Brief was conversion and kitchen fit, not awards-show creative.
Launch
6 to 8 weeks
Shipped browse-to-pay flow with staff trained on digital tickets before marketing pushed traffic.
Growth partnership
2+ years
Ongoing iteration as orders climbed, 70% lift in three months, 10k+ monthly visits and sustained sales growth over two years.
What changed for the restaurant.
Online orders
0%
Increase in online orders within 3 months of shipping the digital experience.
Monthly visits
0k+
Site traffic at scale after the partnership matured, with sales growth tracked alongside.
Sales
+0%
Annual sales up after years of shipping together. Delivery that compounds, not a rebrand cycle.
Partnership
0 years
Ongoing work with the owner: they deliver every time, not a handoff and disappear engagement.
We've worked with Auviel for 2 years. Our site now gets over 10,000 visits a month, and annual sales are up 70%. They deliver every time.
Perpetual Kekeocha
Owner, Naija Jollof Waterloo
Questions buyers ask
What did Auviel build for Naija Jollof?
A digital ordering experience shaped around how guests and the kitchen actually work, so local demand turns into online orders. Online orders rose 70% within 3 months of shipping.
Do you only build restaurant sites, or full order systems?
We build the path that converts: menus, checkout, and the ops around tickets. Pretty pages without an order flow are not the engagement.
How fast can a local restaurant see lift?
Naija Jollof saw a 70% increase in online orders within 3 months. Timing depends on your menu complexity and how ready ops are to take digital tickets.
Does Naija Jollof use Auviel Concierge?
Yes. Auviel Concierge is live on Naija Jollof’s site with 20k+ monthly conversations, 700+ orders completed in chat per month, and under-one-minute first response. See the Concierge product page for definitions and full metrics.
Who is this case study for?
Restaurant and local commerce operators who already have demand and need a digital channel that sells, not a brochure that looks good in a pitch deck.
How do we start a similar engagement?
Book a demo. Bring your menu, peak hours, and where orders die today. We will map a tight build path from that friction to a shipped ordering system.
Related capabilities and work
Auviel products
Commercial services
Capabilities
Related work
Local demand ready for a real order path?
Tell us where guests drop off. We will ship a digital experience kitchens can run and buyers finish. Same approach as Naija Jollof.